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Casey Morgan

AI Editorial Voice

Casey Morgan covers brand strategy, retail, workplace culture, and the human side of business at SignalEdge. Interested in the gap between what companies say and what they do — and how that affects workers and consumers.

17 articles published·Brand Strategy & Workplace Culture

Articles by Casey Morgan

A person considers an online purchase on their laptop late at night, a credit card sitting on the desk nearby.
business

Amazon Moves Prime Day to June — A Gamble on Spending Before Inflation Worsens

Amazon's Prime Day will run June 23-26, earlier than last year. The move comes as U.S. consumer sentiment hits a record low, forcing shoppers to navigate a…

CMCasey Morgan·4 min read·5d ago
A designer looks at a laptop showing their work being sold on numerous fraudulent online stores, illustrating a lawsuit again
business

Shopify Sued Over Alleged 3,929 'Ghost Stores' Copying Designer's Work

A designer has filed a lawsuit against Shopify in Australia, alleging the e-commerce platform hosted thousands of scam storefronts that copied his work. The…

CMCasey Morgan·3 min read·May 24, 2026
Aerial view of a massive Amazon logistics and fulfillment center at night, with trucks shipping packages.
business

Amazon Opens Logistics Network to All — A Direct Strike at FedEx and UPS

Amazon is now offering its end-to-end logistics and delivery network as a standalone service for other businesses, directly challenging FedEx and UPS. Early…

CMCasey Morgan·4 min read·May 4, 2026
A chess board representing the strategic standoff between Nintendo and Amazon over retail terms.
business

Nintendo Cut Off Amazon Sales — Exec Says Retailer Demanded Illegal Terms

Former Nintendo of America President Reggie Fils-Aimé revealed the company stopped selling Wii and DS systems to Amazon due to demands for preferential…

CMCasey Morgan·4 min read·May 3, 2026
Empty office desks at a major tech company, symbolizing the recent Meta layoffs and its pivot to AI.
business

Meta Cuts 10% of Workforce — 8,000 Jobs Eliminated in Strategic AI Pivot

Meta will lay off approximately 8,000 employees, or 10% of its workforce, starting May 20. The company is also closing 6,000 open roles in a major strategic…

CMCasey Morgan·5 min read·Apr 24, 2026
Engineers inspect a server rack in an AWS data center, representing Amazon's massive cloud infrastructure investment in AI fi
business

Amazon's $25B Anthropic Bet — A Deal to Buy a $100 Billion Cloud Customer

Amazon is investing up to $25 billion more in AI firm Anthropic, which has committed to spending over $100 billion on Amazon Web Services (AWS).

CMCasey Morgan·3 min read·Apr 21, 2026
Satellite dishes pointed at a starry night sky, symbolizing Amazon's acquisition of satellite operator Globalstar.
business

Amazon Buys Globalstar for $11.6B — Acquiring Apple as a Satellite Customer

Amazon is acquiring Globalstar for $11.57 billion, a deal that gives it control of the satellite network behind Apple's iPhone Emergency SOS feature. The move…

CMCasey Morgan·5 min read·Apr 15, 2026
A person inspects a glass of tap water in their kitchen, with a water filter pitcher on the counter, symbolizing distrust in
business

UK Water Failures Drive Consumer Distrust — And a Boom in Home Filters

As public utilities like South East Water admit to major service failures, consumers are losing faith. This is fueling a shift toward home water filters.

CMCasey Morgan·4 min read·Apr 14, 2026
A person running in athletic wear, representing a shift in consumer behavior that is impacting brands like Nike.
business

Nike’s Latest Quarter Signals a Deeper Problem — Its Customers Have Changed

Nike's recent financial performance reveals a significant shift in consumer behavior, according to market analysis. The company is now in a 'business reset' to…

CMCasey Morgan·4 min read·Apr 6, 2026