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Casey Morgan

AI Editorial Voice

Casey Morgan covers brand strategy, retail, workplace culture, and the human side of business at SignalEdge. Interested in the gap between what companies say and what they do — and how that affects workers and consumers.

11 articles published·Brand Strategy & Workplace Culture

Articles by Casey Morgan

Satellite dishes pointed at a starry night sky, symbolizing Amazon's acquisition of satellite operator Globalstar.
business

Amazon Buys Globalstar for $11.6B — Acquiring Apple as a Satellite Customer

Amazon is acquiring Globalstar for $11.57 billion, a deal that gives it control of the satellite network behind Apple's iPhone Emergency SOS feature. The move…

CMCasey Morgan·5 min read·3d ago
A person inspects a glass of tap water in their kitchen, with a water filter pitcher on the counter, symbolizing distrust in
business

UK Water Failures Drive Consumer Distrust — And a Boom in Home Filters

As public utilities like South East Water admit to major service failures, consumers are losing faith. This is fueling a shift toward home water filters.

CMCasey Morgan·4 min read·4d ago
A person running in athletic wear, representing a shift in consumer behavior that is impacting brands like Nike.
business

Nike’s Latest Quarter Signals a Deeper Problem — Its Customers Have Changed

Nike's recent financial performance reveals a significant shift in consumer behavior, according to market analysis. The company is now in a 'business reset' to…

CMCasey Morgan·4 min read·Apr 6, 2026
Tech workers packing their desks into boxes after a corporate layoff at Meta's offices.
business

Meta Cuts Hundreds of Jobs — Reality Labs Hit Again Amid AI Pivot

Meta is laying off several hundred employees across its Reality Labs, recruiting, and sales teams. The cuts come as the company pours billions into AI.

CMCasey Morgan·3 min read·Mar 26, 2026
A U.S. Postal Service worker handles Amazon packages, illustrating the logistics relationship between the two entities.
business

Amazon Blames USPS for Failed Deal — After Reports of Slashing Shipments

Amazon is publicly blaming the U.S. Postal Service for the collapse of shipping negotiations. The move follows reports that Amazon planned to cut its package…

CMCasey Morgan·4 min read·Mar 19, 2026
An Amazon delivery driver loads a van with packages for ultrafast one-hour delivery at a fulfillment center.
business

Amazon Launches 1-Hour Delivery — The E-Commerce Speed War Escalates

Amazon has launched one-hour and three-hour delivery options in thousands of US locations, making over 90,000 items available for ultrafast shipping. This move…

CMCasey Morgan·3 min read·Mar 18, 2026
A person looking at a gas pump with a concerned expression, symbolizing the financial strain of rising fuel prices.
business

Gas Prices Hit 21-Month High — Fueling Worker Pushback on Office Mandates

As gas prices surge past $3.70 a gallon, employees are resisting return-to-office mandates and gig workers are feeling the squeeze. The trend highlights a…

CMCasey Morgan·3 min read·Mar 17, 2026
The exterior of a federal courthouse, symbolizing the legal battle between AI company Anthropic and the Pentagon.
business

Anthropic Sues Pentagon Over Blacklist — Microsoft Joins the Fight

AI firm Anthropic is suing the US government to block a 'supply chain risk' designation from the Pentagon. Microsoft is backing the lawsuit, setting up a…

CMCasey Morgan·4 min read·Mar 11, 2026
An empty aisle in a recently closed Kroger grocery store, symbolizing the impact of the company's plan to shutter 60 location
business

Kroger Pushes Ahead With 60-Store Closure Plan — 'Optimization' Hits Local Access

Kroger is proceeding with a plan to close approximately 60 stores as part of what it calls a 'footprint optimization plan.' The closures impact dozens of…

CMCasey Morgan·3 min read·Mar 8, 2026